The allure of Burberry lies not just in its iconic trench coat, but also in its rich history and the meticulous craftsmanship that defines its pieces. For collectors and enthusiasts, identifying the authenticity and age of a Burberry garment is a crucial aspect of appreciation. One key element in this process is the tag – specifically, the "Made in London" tag, which, while not always present, holds significant weight in determining a garment's vintage status and provenance. This article delves into the intricacies of Burberry tags, exploring their evolution over time and offering guidance on authenticating vintage Burberry pieces based on their labels.
Burberry of London Tag: A Symbol of Heritage
The "Burberry of London" tag itself is not a simple indicator of age or authenticity. Its presence, however, points towards a piece originating from a specific period in Burberry's history. The exact wording, font, and materials used in the tag varied significantly throughout the decades, making careful examination crucial. Early tags, particularly those found on pre-1960s garments, were often simpler in design, using a less stylized font and featuring minimal embellishments. These tags might only include "Burberry" or "Burberry of London," alongside size information and sometimes the material composition. The placement of the tag also varied, sometimes sewn into a side seam, other times attached to the interior neck label.
The evolution of the "Burberry of London" tag is closely intertwined with the company's branding and marketing strategies. As Burberry's global presence grew, so did the sophistication of its labeling. Later tags incorporated the iconic knight logo, sometimes in a more elaborate form, and often included additional information such as care instructions and country of origin (though "Made in London" remained a strong indicator of high-quality, traditionally produced items). The shift from simpler, more understated tags to more complex, branded labels reflects a broader change in the luxury goods market, where branding became increasingly important.
Burberry Vintage Tags: A Timeline of Change
Understanding the evolution of Burberry vintage tags requires a chronological approach. While exact dates are difficult to pinpoint for every tag variation, certain characteristics are associated with specific eras:
* Pre-1940s: Tags from this era are extremely rare and highly sought after. They often feature a simpler, less stylized font for "Burberry" or "Burberry of London," with minimal additional information. The materials used were typically sturdy, often a woven label with a slightly rougher texture. Finding a garment with a pre-1940s tag is a significant find for collectors. These tags sometimes lacked a distinct logo, relying solely on the brand name. The presence of hand-stitching is also a potential indicator of this early period.
* 1940s Burberry Tags: The 1940s saw a continuation of the relatively simple tag designs, though there might be a subtle evolution in font and the addition of size information. The use of materials remained consistent, often employing durable woven labels. The wartime period might have influenced some aspects of the tag's design, with a focus on practicality and durability. Identifying 1940s tags requires close attention to detail, comparing the font style and overall aesthetic with known examples.
* 1950s-1960s: During this period, the design of the tags began to evolve slightly. The font might become more refined, and the inclusion of additional information, such as material composition, became more common. The iconic knight logo might start to appear, though its incorporation was not yet standardized. These tags still generally maintained a relatively simple and understated aesthetic.
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